Title Wiley international encyclopedia of marketing / editors-in-chief, Jagdish Sheth, Naresh Malhotra.

Publication Info.

Chichester, West Sussex, U.K. : Wiley, 2011.

Description	7 volumes : illustrations ; 26 cm
Contents	v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
Subject	Marketing -- Encyclopedias.
Added Author	Sheth, Jagdish N. Editor.
	Malhotra, Naresh K. Editor.
Added Title	International encyclopedia of marketing
ISBN	9781405161787 (set)
	1405161787 (set)